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Practical & Professional Social Media Training

We offerSocial Media Marketing Training in Kenya that is practical , professional and certified. Grow your business and skills with this course.

is about achieving effective social media marketing communications for your organization. We’ll show you how use social media in the right way, to support your business objectives.
Our Social Media course is both practical and strategic. You will learn how to set up, manage,
optimize & deliver integrated social media marketing campaigns through a mix of practical and theoretical content in a fun, interactive and practical way.

Social Media Marketing Training in Kenya Strategy &Trends

Course Features & Objectives

Growth Marketing Mindset
Why social media ads and important stats, Understanding Facebook algorithm , Understanding the marketing funnel and the power of Facebook newsfeed.
Ad Campaign Structure
The 3 levels of Ad structure, how to choose an objective, creating hyper local geo targeting options, creating target audience set-up while creating an ad.
Budgets & Bidding
Lifetime budget vs daily budget, lowest cost and target cost, targeting expansion in Facebook, Twitter, Instagram and LinkedIn.
Facebook Pixels
What, Why and How of tis Pixels, Creating and installing a pixel, FB Analytics & debugging advanced audience creation using custom parameters. Saved audience and it's use for parallel ad sets, look alike audience and it's functional signifance, custom audience from customer list, custom audience using events, website custom audience.
Social Media Tools
Social Media scheduling, listening & reporting tools 2021. Web based graphical tools and trends.
Reports
What to measure, analyzing reports, attribution models &cross-channel attribution, 500 Ad Examples from Ad Expresso, Cross-Channel remarketing on all platforms, Ads Best Practices
Ad Formats
All Ad Formats, different scenarios to use them, use of advanced URL Parameters, Complete walk through Ads Manager, Account Settings, WhatsApp for Business Campaigns, Difference between boost post and Targeted Campaigns and otheer objectives. Will boost post work and when to use boost post.

Resources

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Our Social Media Training


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Social Media Training in Kenya
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