How Much Do Agencies Charge for Social Media Marketing in Kenya in 2025?
How Much Do Agencies Charge for Social Media Marketing in Kenya in 2025?
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In 2025, social media marketing is one of the most powerful tools for business growth in Kenya — whether you’re running a small business, an online store, or a corporate brand. But before diving in, one critical question most business owners ask is:
“How much do agencies charge for social media marketing in Kenya in 2025?”
The answer depends on several factors — including the scope of services, the size of your business, and the agency’s experience level. Let’s explore the pricing ranges and what you can expect from different packages.
💰 Average Cost of Social Media Marketing Services in Kenya (2025)
In 2025, most social media marketing agencies in Kenya charge based on monthly retainers, but some also offer project-based or hourly pricing. Here’s a breakdown:
| Type of Business | Estimated Monthly Cost (KES) |
|---|---|
| Small businesses/startups | KES 10,000 – KES 30,000 |
| Medium-sized enterprises | KES 30,000 – KES 80,000 |
| Large brands & corporates | KES 100,000 – KES 300,000+ |
Note: These prices are averages. Agencies may offer custom quotes based on your goals and deliverables.
📦 What Do These Social Media Packages Typically Include?
A typical social media marketing package in Kenya may cover:
- ✅ Content creation (graphics, videos, captions)
- ✅ Content calendar planning
- ✅ Social media account management
- ✅ Facebook, Instagram & TikTok advertising
- ✅ Community engagement (comments, inbox responses)
- ✅ Performance reporting & analytics
- ✅ Influencer collaborations (optional add-on)
The more services you need, the higher the monthly cost.
🧾 Breakdown: Sample Monthly Packages in Kenya (2025)
1. Basic Package – KES 10,000–25,000/month
Ideal for startups and small businesses
Includes:
- 8–12 branded posts/month
- 1 platform (e.g., Facebook)
- Monthly reporting
2. Standard Package – KES 30,000–60,000/month
Ideal for growing businesses
Includes:
- 12–20 posts/month
- 2–3 platforms
- Content strategy + paid ads setup
- Customer engagement
3. Premium Package – KES 80,000–150,000+/month
Ideal for corporates and e-commerce brands
Includes:
- Full content production (video, motion graphics)
- Paid ad management (Facebook, Instagram, TikTok)
- Influencer management
- Weekly performance analytics
🧠 What Affects Social Media Marketing Pricing in Kenya?
Several factors influence how much an agency will charge you:
- Number of Platforms: Managing 1 platform (e.g., Facebook) costs less than managing 3–4 (e.g., Facebook, Instagram, TikTok, LinkedIn).
- Content Volume & Quality: High-quality video and motion graphics content require more time and tools, hence a higher cost.
- Ad Spend: Some agencies manage ads separately. You’ll need to budget both for the agency’s fee and the actual ad spend on platforms like Meta or TikTok.
- Engagement & Community Management: Handling DMs, comments, and reviews increases workload — which affects pricing.
- Reporting & Strategy: If you want in-depth analytics, strategic reviews, and competitor analysis, expect to pay more.
🏆 Recommended Agency: YuDigify – Kenya’s Leading Social Media Marketing Agency (2025)
If you’re looking for an agency that delivers value, creativity, and measurable results, YuDigify is highly recommended as one of Kenya’s top social media marketing agencies in 2025.
Why Choose YuDigify?
✅ Affordable packages tailored for Kenyan businesses
✅ Strategic, results-driven campaigns
✅ Creative content production (graphics, reels, TikToks)
✅ Deep understanding of the Kenyan market
✅ Trusted by SMEs, startups, and major brands
“We started with YuDigify on a basic social media package, and within 3 months, our online sales had tripled. They helped us scale fast and affordably.”
— Janet K., E-commerce Owner – Nairobi
📍 Serving Businesses Across Kenya
YuDigify serves clients across Nairobi, Mombasa, Kisumu, Eldoret, Nakuru, and even offers virtual social media services nationwide.
✅ Final Thoughts: How Much Do Agencies Charge for Social Media Marketing in Kenya in 2025?
In 2025, the cost of hiring a social media marketing agency in Kenya ranges from KES 10,000 to KES 300,000+ per month, depending on your needs and goals.
Whether you’re just starting out or scaling your brand, investing in the right agency can transform your digital presence. And when it comes to professionalism, creativity, and affordability — YuDigify remains one of the best choices in Kenya today.
📞 Want to Get Started?
Contact YuDigify today to get a custom social media marketing quote for your business.
👉 Visit: www.yudigify.co.ke
📞 Call/WhatsApp: +254 748 042 498
📧 Email: [email protected]
