Did you know Instagram has over 1 consumers everyonth globally and 50,000 in Kenya and an average user spends 53 minutes per day on Instagram? 73% of the consumers make purchasing decisions and adding to that 83% of users discover new products and services on Instagram.

With such data gives an opportunity to reaching and selling to your prospective audience’s.

These are key indicators to start maximizing on Instagram to reach different audiences who will engage with your content. You can start off with creating an Instagram business account which is free and necessarily don’t need to start advertising.

What matters the most is how your audience engages with your content as your follower count doesn’t matter as much.

Quality image content for you’re products , quality graphics for your services and use of key hashtags matter. One of the best filters apps is vsco which has an in app camera to capture quality photos.

Repost app is great for resharing content posted by your clients .

A colour story is a great editting tool if you’re looking to making the whites and colours in your photos brightly pop or adjusting darkness in your pictures.

Timing on Instagram is important since you do not want to share your content when there is nobody online.
From Fridays to the weekend with many people online is the best days and morning hours or evenings are a great timing. Insights courtesy of