What Is a Social Media Marketing Job Description? Everything You Need to Know in 2025

What Is a Social Media Marketing Job Description? Everything You Need to Know in 2025
In today’s digital-first world, social media isn’t just a place to share memes and connect with friends—it’s a high-powered marketing engine. As brands continue to build communities, engage customers, and drive sales through platforms like Instagram, TikTok, LinkedIn, and Facebook, the demand for skilled social media marketers has never been higher.
But what exactly does a social media marketing job description entail? Whether you’re an aspiring social media manager, a business owner looking to hire, or someone curious about digital marketing careers, this in-depth guide is for you.
What Is Social Media Marketing?
Social media marketing (SMM) is the use of social media platforms to connect with audiences to build a brand, increase sales, drive website traffic, and create loyal communities. It involves publishing content, engaging with followers, running ads, and analyzing results.
Social media marketers are the professionals who plan and execute this strategy.
The Role of a Social Media Marketer
A social media marketer is responsible for creating, managing, and growing a brand’s presence across social platforms. This can include everything from writing content to analyzing metrics and creating paid advertising campaigns.
Key Job Titles in Social Media Marketing:
- Social Media Manager
- Social Media Strategist
- Content Creator
- Community Manager
- Digital Marketing Specialist
- Influencer Marketing Coordinator
Each of these roles may have a slightly different focus, but they share the common goal of growing brand visibility and engagement.
Sample Social Media Marketing Job Description
Here’s a typical job description for a Social Media Marketing Specialist in 2025:
Job Title: Social Media Marketing Specialist
Location: Nairobi, Kenya (Remote/Hybrid options available)
Job Type: Full-Time
Reports To: Digital Marketing Manager
Job Overview:
We are looking for a creative and strategic Social Media Marketing Specialist to oversee our online presence across multiple platforms. You’ll work closely with the content, design, and marketing teams to grow our community, boost engagement, and drive measurable results.
Responsibilities:
- Develop and execute a monthly social media content calendar
- Create engaging posts (images, videos, text) tailored for each platform
- Schedule posts using tools like Buffer, Later, or Hootsuite
- Monitor social media trends and adapt strategies accordingly
- Engage with followers, respond to comments, and manage communities
- Collaborate with influencers and partners for campaigns
- Track KPIs like engagement, reach, followers, and conversions
- Prepare weekly/monthly reports and insights for the team
- Run and optimize paid social media ad campaigns
Requirements:
- Proven experience in social media marketing (1–3 years)
- Strong knowledge of platforms: Instagram, TikTok, LinkedIn, Facebook, X (Twitter)
- Excellent writing and visual storytelling skills
- Experience with tools like Canva, CapCut, Meta Business Suite, and Google Analytics
- Basic knowledge of SEO and email marketing a plus
- Analytical mindset and ability to work with data
- Bachelor’s degree in Marketing, Communication, or a related field
Skills Required for a Social Media Marketing Job
1. Content Creation
- Writing catchy captions
- Designing posts and videos
- Planning campaign themes
2. Strategic Thinking
- Aligning content with brand goals
- Choosing the right platforms for target audience
3. Community Management
- Responding to DMs and comments
- Building relationships with followers
4. Analytics & Reporting
- Tracking engagement, reach, and growth
- Using data to guide content decisions
5. Paid Advertising
- Running Facebook, Instagram, and TikTok ads
- Budgeting and performance analysis
6. Trend Awareness
- Staying updated on social media trends
- Leveraging trending audio, memes, or hashtags
Career Path and Growth
A job in social media marketing can lead to many exciting career paths:
Entry-Level:
- Social Media Assistant
- Content Intern
Mid-Level:
- Social Media Manager
- Digital Marketing Executive
- Community Manager
Senior-Level:
- Head of Social Media
- Digital Marketing Director
- Brand Strategist
Some professionals even branch out into freelancing or start their own social media marketing agencies.
Example: Jane Wanjiru started as a TikTok content creator in Nairobi. Within 3 years, she launched her own agency that now manages clients across Kenya and the UK.
Common FAQs About Social Media Marketing Jobs
1. Do you need a degree to work in social media marketing?
Not necessarily. While degrees in marketing or communications help, experience, creativity, and results often speak louder.
2. Is social media marketing a full-time job?
Yes. While some roles are part-time or freelance, most companies need a full-time specialist due to the daily demand for content, engagement, and analytics.
3. How much do social media marketers earn in Kenya?
- Entry-level: Ksh 30,000–60,000/month
- Mid-level: Ksh 70,000–150,000/month
- Senior-level: Ksh 150,000–300,000+/month
(Varies by industry, experience, and whether freelance or employed)
4. What’s the difference between a social media manager and a content creator?
- A social media manager handles strategy, scheduling, and analytics.
- A content creator focuses on visuals, copy, and media production.
5. Which tools do social media marketers use?
- Content creation: Canva, Adobe Express, CapCut
- Scheduling: Buffer, Later, Hootsuite
- Analytics: Google Analytics, Meta Insights, Sprout Social
Tips for Landing a Social Media Marketing Job
- Build Your Own Brand – Use your social platforms as a portfolio.
- Learn Continuously – Take free or paid digital marketing courses.
- Stay Trendy – Follow influencers, news, and viral content.
- Practice with Tools – Learn Canva, CapCut, and analytics dashboards.
- Show Results – Use case studies and metrics in your CV or interviews.
Final Thoughts: Is a Social Media Marketing Job Right for You?
If you enjoy storytelling, technology, and fast-paced creativity, a career in social media marketing can be rewarding and future-proof. With the right skills and mindset, you can build a thriving career helping brands stand out online.
Whether you’re looking to hire or become a social media marketer, clarity on the job description helps set expectations and goals.
Need help building your digital marketing career or team? Let’s connect and make it happen.