Is Email Marketing Dying? Why or Why Not?

Introduction:

• Brief explanation of what email marketing is and its importance in today’s digital landscape
• Overview of the debate around whether email marketing is dying or not

Subheading 1: The Rise of Social Media and Other Communication Channels

• Explanation of how social media and other communication channels have emerged as alternatives to email marketing
• Discussion of whether these channels are truly replacing email marketing or simply providing additional options

Subheading 2: Changing Consumer Preferences and Behaviors

• Discussion of how consumer preferences and behaviors have shifted in recent years
• Exploration of whether these changes are negatively impacting email marketing or simply requiring marketers to adapt their strategies

Subheading 3: Spam and Deliverability Issues

• Overview of the challenges around email deliverability, spam filters, and unsubscribes
• Discussion of whether these issues are making email marketing less effective or simply requiring marketers to be more diligent in their approach

Subheading 4: The Continued Effectiveness of Email Marketing

• Evidence of the ongoing effectiveness of email marketing, including statistics and case studies
• Discussion of how email marketing can be used in combination with other channels for maximum impact

Subheading 5: Email Marketing Best Practices

• Tips for improving the effectiveness of email marketing campaigns, such as personalization, segmentation, and mobile optimization
• Overview of email marketing tools and services that can help businesses succeed

Subheading 6: The Future of Email Marketing

• Discussion of what the future of email marketing might look like
• Exploration of emerging trends and technologies that could impact the effectiveness of email marketing

Subheading 7: Conclusion

• Recap of the main points made in the article
• Final thoughts on whether email marketing is dying or not, and what businesses can do to ensure they are getting the most out of their email marketing efforts

As for keywords, I would suggest incorporating the following throughout the article:

• email marketing
• email marketing in Kenya
• email marketing tools
• email marketing service
• email marketing for business in Kenya

Let me know if you have any questions or if you would like me to begin writing the article!